Shahrukh Khan starrer Ra.one is a movie of one of its kind and that is without adoubt known to every man in the Bollywood Industry and is the spotlight in the
eyeball of the common man.
The movie is setting its own records and is breaking the clutter on ALL levels
and has a lot of FIRSTS to its credit. The movie has experimented on all kinds of
mediums to get their fans feel at home and connected to the movie. The movie has
achieved remarkable success prior to its release itself.
Ra.One has been the first movie website in the Bollywood Industry to hit the
highest Alexa India Rankings. The movie is in the first 5000 most visited websites.
(Precisely: 3,588) and is Globally ranked at 76,662 as on 23rd September, 2011.
The website is innovative and is easily the love of any SRK fan who has so much to
offer to them apart from the movie.
The most anticipated movie related is the G.one Squad. The concept relates to the
character of the Khan of Bollywood who with his good deeds teaches something
about the other.
The movie has also linked their digital work to ticket booking and bringing direct
ROI into the campaign which makes a lot of sense as at least 10-12 % of ticket
booking is now being done online. (A mind working on 1000 things is baseless if not
achieved success to monies, believes the agency behind Ra.One who is putting their
heart and soul to make it one of a kind of a campaign)
If movies get THIS digital savvy then it won’t be too long before Digital becomes
as important if not more than OOH and Print in movie campaigns and provide
independent channels for smaller movies to release with a BANG and out of the box
thinking will become a norm and not an exception.
Digital and Merchandising Alliances Head Shailja, Red Chillies Entertainment says:
The world is moving fast & for SRK, we had to be a step ahead than the rest of
Bollywood. What Redchillies & Everymedia have achieved together for Ra.One is
going to create a benchmark for Bollywood. Wait & see how the movie marketing
strategies are going to be built around the digital world in the time to come!
No comments:
Post a Comment