PVR Ltd,announced the launch of its first four screen multiplex in Udaipur at the Celebration Mall

PVR Ltd., the leading entertainment company in India, today announced the launch of its first four screen multiplex in Udaipur at the Celebration Mall. With the launch in Udaipur, PVR has entered the Royal state of Rajasthan and will soon strengthen its presence in the state. The multiplex will have a capacity of 1150 seats and will provide an exhilarating digital movie experience to the cinegoer of Udaipur. With the launch of multiplex in Udaipur, PVR today stands at 146 screens across 19 cities in India.

The launch in Udaipur is a part of PVR’s organic growth strategy of pan India expansion and increasing its presence in Tier II cities. Audiences in Udaipur will be treated to a new cinematic wave that PVR theatres will offer.

Commenting on the launch, Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said, “We are extremely delighted with the launch of PVR Cinemas in Udaipur. The city had been on our expansion radar since long and we are happy to set our footprints in Rajasthan with the Udaipur launch. We have launched PVR in the city keeping in mind the growing needs of the discerning audience for a quality cinema viewing experience. PVR promises to bring an unmatched movie going experience to the cinegoer of Udaipur. We have plans to open around 50 screens in the current financial year and expand our geographical presence to new markets like Surat, Vijaywada, Pune, Nagpur, Jalandar etc.

PVR Cinemas in Udaipur is one of the most distinctively designed properties across India. The multiplex is built within a mall that replicates a palace design in Udaipur. The multiplex has been given classical heritage design with clear lines. An exquisite double jaali design on the fascia of concessions and box office has been given to create a unique 3D look. The artwork in the multiplex exhales the royal heritage feel by depicting classic Bollywood flicks decorated in ornate framed artworks that emulate classic feel of the place like in movies Jodha Akbar, Paheli, Dor, Lekin and many more. The idea of the multiplex is to provide a cinema experience which is a combination of tradition with modern take on it.

The cinema will boast of comfortable seating- with recliners, sumptuous candy bar, world class ambience and service. The digital screens are packaged to deliver ultimate movie magic to the cinema lovers of Udaipur.